MADRID, Spain — Jamaica’s post-hurricane tourism rebuild has gained strong backing from Inverotel, a Spanish hotel and tourism investment consortium whose brands operate across the Americas and Caribbean. The group has signaled firm commitment to aligning with Jamaica on a strategic tourism rebound, following high-level talks during the FITUR international trade show in Spain.
Tourism Minister Edmund Bartlett confirmed the discussions as part of Jamaica’s broader campaign to not only recover visitor numbers but reposition the destination with more resilience and international market appeal. “This is about building back confidence and demand through deeper global partnerships,” he said, adding that Inverotel’s involvement comes at a critical juncture.
Key areas of focus included joint marketing strategies, synchronized brand messaging, and enhanced cooperation between Jamaica’s tourism agencies and Inverotel’s global hotel brands. The intent is to fast-track Jamaica’s visibility in core source markets and stimulate visitor interest with a more cohesive international push.
Bartlett emphasized the importance of solidarity: “Partnerships that stay the course in both prosperity and adversity are rare, and Inverotel’s steady engagement affirms Jamaica’s importance on the global tourism map.”
Inverotel, whose hotel portfolios span nearly 100,000 rooms in the region, reaffirmed its interest in Jamaica, underscoring both historical performance and future outlook. The group acknowledged that Jamaica remains a priority destination for Spanish investors and hinted at expanding commitments, including new hotel developments and investment in local supply chains.
Director of Tourism Donovan White welcomed the momentum, highlighting the value of coordinated marketing between government and private sector actors. “This is not just recovery—it’s acceleration. With aligned vision and global reach, we can grow stronger, faster,” White said.
He further noted that Spanish hoteliers view Jamaica as one of the most attractive long-term bets in the Caribbean, citing recent and upcoming billion-dollar developments. Several initiatives are also underway to improve worker benefits, housing, training, and increase procurement from local suppliers—reinforcing tourism as both a growth engine and a tool for sustainable national development.
